Journal of Business, Communication and Technology (BCT) is an open-access and fully peer-reviewed journal that publishes original research and review articles on business, communication, technology, and the relationship between them. BCT favors articles which have a sound theoretical base with visible practical applications that can be used by specialists in management, linguistics, education, computer science, marketing, business, and communication. Authors from all countries and cultures are invited to submit their research and review articles to the BCT journal.

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Abnormal Audit Profits or Costs and Factors Affecting Audit Fees

Mahmoud Lari Dashtbayaz; Zahra Rezazadeh; Toktam Safdel

Volume 4, Issue 1 , June 2025, Pages 1-17

https://doi.org/10.56632/bct.2025.4101

Abstract
  Audit fees are considered important issues for the client and the auditors and a critical component of corporate governance in business environment. Abnormal audit profits or costs can signal underlying issues in audit quality, auditor independence, or financial health of the audited entity. Understanding ...  Read More

Collaborative Advertisement Recommendation System Leveraging User Preferences, Geography, and Demographics

Djalila Boughareb; Hazem Bensalah; Zineddine Kouahla

Volume 4, Issue 1 , June 2025, Pages 18-31

https://doi.org/10.56632/bct.2025.4102

Abstract
  The increasing demand for personalized advertising based on user preferences is driving a surge in popularity. Social networks utilize millions of user’ data to suggest ads based on specific criteria. However, many of these ads can be uninteresting. This paper presents a collaborative advertisement ...  Read More

Machine Learning Impact on Modern Business Intelligence

Raziyeh Moghaddas; Farinaz Tanhaei; Maryam Al Moqbali; Solmaz Safari

Volume 4, Issue 1 , June 2025, Pages 32-47

https://doi.org/10.56632/bct.2025.4103

Abstract
  The incorporation of machine learning (ML) approaches into business intelligence (BI) results in a great impact on fields that require predictive analysis, such as the real estate market. An accurate prediction of housing prices can provide benefits to stakeholders such as developers, investors, and ...  Read More

Attention-Driven Bidirectional LSTM Neural Network for Afaan Oromo Next Word Generation

Bekan Kitaw Mekonen

Volume 4, Issue 1 , June 2025, Pages 48-65

https://doi.org/10.56632/bct.2025.4104

Abstract
  Effective communication through digital platforms often faces issues like misspellings and inefficient typing. A next-word prediction system that suggests probable words can significantly enhance sentence construction, especially for Afaan Oromo - a Cushitic language spoken by over 41.7 million people ...  Read More

AI-Enabled Digital Marketing in Startups: A Systematic Review of Global Practices and Egyptian Implementation Challenges

Wael Eldesouki Bedda; Heba Al-Ashry; Hamed A. Ead

Volume 4, Issue 1 , June 2025, Pages 66-78

https://doi.org/10.56632/bct.2025.4105

Abstract
  This study systematically reviews global practices in AI-enabled digital marketing for startups and examines the implementation challenges faced by Egyptian entrepreneurs. By systematically reviewing 21 studies (2017–2023) from Scopus, Web of Science, and Science Direct, the research highlights ...  Read More

The Effect of Music on the Communication Ability: A Case of Vocabularies
Volume 2, Issue 1 , June 2023, , Pages 1-12

https://doi.org/10.56632/bct.2023.2101

Abstract
  Vocabulary growth predicts communication ability and communication without vocabulary is impossible. The study was done among 50 EFL learners to examine the effect of music-based instruction on their vocabulary retention and attitudes. They were divided into experimental and control groups. First, a ...  Read More

Second Language Communication and Interference from L1
Volume 1, Issue 2 , December 2022, , Pages 13-23

https://doi.org/10.56632/bct.2022.1202

Abstract
  A vast body of available literature presents controversial perspectives on the role of L1 in learning and communicating an L2. The current exploratory qualitative study attempted to investigate the reported experiences of ten Afghan EFL learners regarding their L1 (Farsi Dari) role in communicating an ...  Read More

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies
Volume 3, Issue 1 , June 2024, , Pages 54-65

https://doi.org/10.56632/bct.2024.3105

Abstract
  In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study ...  Read More

Students’ Perceived Cultural Styles, Second Language Communication, and Confidence in Communication
Volume 2, Issue 1 , June 2023, , Pages 13-25

https://doi.org/10.56632/bct.2023.2102

Abstract
  A common challenge for most students in intercultural contexts both in their academic studies ‎and future careers is balancing speaking opportunities for talkative and less talkative students. ‎The differences in individuals’ communication styles due to their backgrounds may lead to ‎some ...  Read More

Emo-Sensory Communication, Emo-Sensory ‎Intelligence and ‎Gender ‎
Volume 1, Issue 2 , December 2022, , Pages 54-66

https://doi.org/10.56632/bct.2022.1206

Abstract
  The evolutionary definition of intelligence has made it a multifaceted concept. Emo-sensory ‎intelligence (ESQ), as integration of emotional intelligence (EQ) and sensory intelligence ‎‎(SQ) is the sensitivity to the emotions evoked by sensory inputs. It puts emphasis on ‎individuals’ ...  Read More

Publisher:
Gulf College, Muscat, Oman

Editor-in-Chief:
Taqi Al Abdwani Ali Al Badi

Director-in-Charge:
Reza Pishghadam


Frequency: Semiannual

Online ISSN: 2791-3775